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This sequel has been thoroughly updated to cover current government procurement rules affecting consultants along with a broad range of marketing, financial, professional and ethical issues. Features the latest in computer and office equipment with tips on purchasing the right product. A complete ``Reference File'' contains suggested books, periodicals, consultants' organizations, public speaking contacts and much more.
- Sales Rank: #7478755 in Books
- Published on: 1993-04-05
- Original language: English
- Number of items: 1
- Dimensions: 9.37" h x 1.37" w x 6.32" l, 1.10 pounds
- Binding: Hardcover
- 416 pages
From the Inside Flap
The world of consulting is constantly changing in response to shifting economic realities and new technologies. In this new edition of the classic guide How to Succeed as an Independent Consultant, expert David Zahn updates Herman Holtz’s sage advice to fit the new business landscape and take account of developments affecting the business.
No matter what your field of expertise, How to Succeed as an Independent Consultant will help you win clients through a variety of practical, proven techniques you’ll find only here. Packed with real-world, effective business-driving tactics–as well as up-to-the-minute advice on getting the most out of new technologies–this helpful guide will show you how to market yourself in new ways, soar over IRS hurdles, and grow your home-office operation into a thriving practice. Information added to this edition also addresses the special concerns of internal consultants–those professionals who work in-house, but provide the same service and expertise as outside consultants.
With helpful details and step-by-step advice, How to Succeed as an Independent Consultant will show you how to:
- Launch your consulting career–from finding assignments to leveraging your skills
- Use three simple rules to succeed spectacularly at your first client meeting
- Prepare for any sales situation and avoid common pitfalls when delivering your pitch
- Manage your finances, including insurance and taxes, so you can keep your business above-board and in the black
- Understand the latest ideas in marketing–and how to use the Internet, e-mail, and other technologies to attract more clients
- Write an air-tight proposal
- Affordably produce your own press releases, brochures, and other sales and promotional materials
- Get the best deal possible when you negotiate fees and contracts
- Maintain the highest ethical standards for every project
Independent consulting is more popular than ever and competition is fierce. How to Succeed as an Independent Consultant gives you a head start and a lasting edge with fully actionable advice you’ll find in no other book. Updated with the help of readers just like you, this new edition is more useful, helpful, and comprehensive than ever.
From the Back Cover
The classic guide to consulting–now updated and more comprehensive than ever!
This latest edition of the independent consultant’s bible addresses all the ways the business of consulting has changed since the last edition–including new information on using the Internet for marketing and on the special concerns of internal consultants. Full of no-nonsense, step-by-step techniques for setting up your consultancy and bringing in clients, this helpful, handy guide will show you how to:
- Find more leads and close more deals
- Leverage technology to meet business needs and enhance productivity
- Market yourself and your services more effectively than ever–online and offline
- Write effective proposals that sell your ideas
- Make a winning impression in meetings with new clients
- Win over clients by knowing what to listen for when discussing potential projects
- Control your cash flow and spot the warning signs of trouble
- Excel at public speaking and give killer presentations
- Negotiate, set fees, and draft contracts so you come out ahead
- Deal successfully with the IRS
- Uncover new profit centers you didn’t know about
About the Author
HERMAN HOLTZ was a nationally recognized authority on business and consulting, and the author of more than forty-five business and professional books.
DAVID ZAHN is a preeminent authority on consulting. He is the cofounder of Clow Zahn Associates, a consultancy whose clients have included Kraft, Coors, Hallmark, RJ Reynolds, Johnson & Johnson, Campbell’s, Tropicana, Dr. Pepper, Ocean Spray, Nabisco, and many others.
Most helpful customer reviews
11 of 11 people found the following review helpful.
Good Reference book for starting a consulting firm
By J. Storchan
I have been reading this book and others as a reference to help me start a consulting business. I would think that someone who is going into business as a consultant would know a little about business so I skipped over those chapter. I found marketing, finding the clients, and creating the environment for the sale important. The issue on contracts and what to charge extremely important to my future. Unfortuantely I am starting a marketing and sales consulting firm and I found little to no reference on examples. This book is primarily for engineers, accounts, and attorneys.
I will always keep this book as a valued reference as I add clients to my clients.
0 of 0 people found the following review helpful.
Have a "Successful" Consulting Business, Want to keep it or Improve it?
By Terry Martin
IF you want to run a Successful Consulting Business this is your Reference Book! Read it and read it again, put it on your library shelf and refer to it often when needed!
17 of 17 people found the following review helpful.
The Best book on Consultating
By A Customer
I picked this book up, not because I am a consultant, but because I am an executive at a company that uses consultants frequently. I was hoping to spot in these pages all of the "tricks of the trade" that consultants use so that I would be a smarter customer of consulting services. As someone that occasionally loathes, and infrequently appreciates the perspectives of so-called outside experts, I was pleasantly disappointed (yes, pleasantly disappointed) to see that what Holtz and Zahn are suggesting in these chapters is non-manipulative, ethical, and above board practices that in no way try to take advantage of a customer that is not as sophisticated as perhaps they need to be. I was disappointed because I wanted to be armed with ways of combatting what I perceive to be the car salesman approach taken by far too many of the consultants I have worked with in my career. Perhaps the fault is as much mine as the consultants we hired. Maybe I have to spend more time doing exactly what this book recommends consultants do when it comes to; scoping out projects, ensuring agreement on objectives, managing project timelines, and agreeing on how to fairly compensate the consultant for his or her assistance. I found this book pleasant in that it convinced me that not all consultants are cut out of the cloth of the "give me your watch and I will tell you what time it is" type. Seeing what the consultant is SUPPOSED to be doing when engaging with a client (me) and being able to compare that to what happens in my company makes me want to buy this book for a few of our most senior executives and dog-ear those pages that they need to read. The chapters on how to set up a business, accounting, and other organizational necessities were initially of little interest to me as my focus was on the actual working with the consultant, but even those chapters were enlightening in that I better understand why the consultants we use pressure me about some things and not others. The point made about cash flow being critical to the success of the consultant over and above other issues was not something I would have realized on my own. Now that it was explained, I can understand and appreciate it better.
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