Ebook Research Methods in Business Studies: A Practical Guide, by Kjell Gronhaug, Ivar Kristianslund Pervez N. Ghauri
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Research Methods in Business Studies: A Practical Guide, by Kjell Gronhaug, Ivar Kristianslund Pervez N. Ghauri
Ebook Research Methods in Business Studies: A Practical Guide, by Kjell Gronhaug, Ivar Kristianslund Pervez N. Ghauri
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- Sales Rank: #6843292 in Books
- Published on: 1994-01-28
- Binding: Textbook Binding
Most helpful customer reviews
0 of 0 people found the following review helpful.
Adequate
By SANJEEV CHENNAGIRI
Good theory...not many examples....very basic....Professor prescribed this for class but used it only as a supplement text.
4 of 4 people found the following review helpful.
Perfect tool
By A Customer
It is a clear outlined book with all the features of methodology you need. The authors elaborate about each subject in an understandable way. It is a good guideline for writing (doctoral) thesis or other academic paper.
They focus mainly on qualitative research but also the quantitative part is touched upon. If you are stucked during your writing proces this book can help, it give explicite examples how to handle things.
0 of 0 people found the following review helpful.
Very good for undergraduate studies but very limited use for doctoral coursework
By John T
Despite references to graduate research usage, this is really an undergraduate-level introductory guide to business research methods.
While it is written with a clean layout and in a 'modern' style - good fresh illustrations of the major points, enough diagrams to break up the text, etc - it is just too superficial to be a core text for a doctoral research methods course.
For the steep price - currently $68 in paperback on Amazon - there are better choices available - e.g. the text by Saunders et al. http://www.amazon.com/Research-Methods-Business-Students-Saunders/dp/0273750755/ref=dp_ob_title_bk.
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